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tiou? to Qet by In and Out 
of a Small Town as a 
Cartoonist 


A post graduate course for 
you—No matter what school 
trained you. 

Containing a number of 
original stunts which enable 
you to reproduce your work 
in the smallest paper at the 
smallest cost. 



"BILLICAN" and so can YOU 


PART ONE 









































HOW TO GET BY IN AND 
OUT OF A SMALL TOWN 
=AS A CARTOONIST= 


PART ONE 

> TO 



A POST GRADUATE COURSE FOR YOU RE¬ 
GARDLESS OF WHAT SCHOOL TRAINED YOU 




































COPYRIGHTED 1919 

WILFRED CANAN 


m 20 1919 


PUBLISHED BY 

EXCHANGE PUBLISHING CO. 
FARGO, N. D 

©Cl. A515561 


/'VVQ 



WHO BILLICAN IS 


(M. J. Connolly, Amidon News, in “The Newsboy on the 

Street” 

“Well,” the good friend asked me, “what interested you 
most at Bismarck?” 

And I told him, “Billican.” 

I suppose that he thought it passing strange that after 
spending a week down there in the maelstrom of Nonparti¬ 
san leaguers of the state, after watching the farmer legisla¬ 
tors making laws and making history, and after, studying the 
efficiency of the wonderful political machine that is now 
controlling the destinies of this state-—and making some of 
the powers that are in other states sit uncomfortably in their 
office chairs—I did not find something that held greater in¬ 
terest for me than this one person. 

I will admit that I was mightily inteiested in all that I 
could see of what was happening around the capital, but if 
there is anything that can hold my interest more than any 
other, Billican. 

I don’t suppose that it is necessary for me to say that 
Billican is the cartoonist for the Fargo Courier-News, the 
North Dakota Leader and other of the league publications. 
I guess that almost every grown person and all of the kids 
in this country know him. That is, they all know his work and 
by his woiks you shall know him. His work is clever. So .is 
Billican. 


3 




Billican is down there at Bismarck doing the legislature, 
mostly in one color. 

The whole city of Bismarck knew the day he arrived in 
town. When he drove his little three-wheeled chariot into 
the McKenzie hotel, the band didn’t play “Hail to the Chief,” 
but there was a big chorus of N. P. leaguers who shouted, 
“Here’s Billican.” 

And they gathered round to shake the hand of the fun- 
maker and to do homage to the little god of “Things-as-they- 
ought-to-be.” They crowded in so close that there was dan¬ 
ger that his little perambulator might have a tire punctured. 
They were eager to shake the hand that penned the pictures 
of the “farmer’s goat” that seems to be so hard to purloin. 
They wanted to feel the pressure of the fingers that have 
fashioned the pictures of the friends and foes of the North 
Dakota farmers’ political organization. 

As soon as the traffic had c’eared away the modest owner 
of the little hand-driven car moved on in his triumphal 
drive through the hotel lobby until stopped by the next 
friends, each one of whom seemed to feel that he was a 
traffic cop and that Billican was exceeding the speed limit. 

That little three-wheeled jitney interested me a great 
deal. It had pneumatic tires, the rear wheels being equipped 
with non-skids and the single front wheel with a smooth 
tire. The seat was high. It had two leather cushions and 
was provided with good springs. It looked as if it would 
be comfortable to ride in. Still you must not get the im¬ 
pression that Billican rides about in this little chariot from 
choice. It may be that he would really prefer to walk—if he 
were able. I don’t know this. He didn’t tell me so. He 
didn’t tell me anything that would lead me to think that he 
was not entire’y contented with his lot in life and he said 
nothing that would lead me to believe that he felt anything 
was not “just as it ought to be.” 

When I first saw Billican I felt sorry for him. I saw 
the poor weak body that appeared to be so helplessly crip¬ 
pled. Then I talked with him and forgot all about his in¬ 
firmities. Such wit; such a keen mind; eyes that took in so 
many details, and a wholesome humor that made these de¬ 
tails take so many funny angles. 


4 


My Faithful Steed Was Built for Speed 



THE CART 
THAT MADE 
BILLICAN 
A CARTOONIST 


The Junebug hath a golden wing 
The Mothbug hath a flame 
The Bedbug hath no wing at all 
But he gets there just the same. 


5 




I didn’t ask Billican how it happened that he became 
crippled in body. Friend Knappen, who edits the Bismarck 
Palladium, says that quite a number of years ago a long seige 
with rheumatism twisted and racked his body and made it 
impossible for him to walk. 

You remember it was not so long ago that it was the 
fad to buy those funny little statues at the stores of the 
God Billiken. There was a little inscription at the base of 
each of these figures which read that he was the “God of 
Things as They Ought to Be.” That little inscription “ought 
to be” placed on the nameplate of Billican’s little limousine. 
He lives the part. 

At first*I felt like disputing this philosophy in Billican’s 
case. For a strong healthy mind like his should have the 
proper trappings in the way of physique to go with it, I 
reasoned. And then I thought that perhaps if he had a 
strong back he probably would be out shoveling in a sand 
pit, running an independent weekly newspaper in North Da¬ 
kota, or working at some other such job where the aforesaid 
strong back is the principal requirement for efficiency . In¬ 
stead, his active mind, skilled senses, artistic ability and 
nimble fingers are at work literally day and night in carrying 
ideas to the people in the clearest and most forceful manner 
now known to political science. 

I had the pleasure of eating supper one evening at the 
McKenzie with Billican. One of the most enjoyable meals I 
ever ate too. Not only because Mine Host Patterson’s new 
chef placed some new and palatable dishes upon the menu, 
but principally because of the bright and humorous conver¬ 
sation of the “little god of fun.” He cracked about four dozen 
good ones during that meal. 

“I have a dinger of an idea that I am going to work out 
on Burtness in a cartoon,” he said. You see Representative 
Burtness of Grand Forks made a little slip in a speech the 
other day and addressed the gentlemen of the house as 
“gentlemen of the jury.” That was all that was needed. 
If anyone can get an idea quickly Billican. His mind is preg¬ 
nant with them and gives birth to many a new and original 
one. He told us at supper time something about what he 
was going to incorporate in his cartoon. 


6 


That night there was a big dance in the McKenzie. It 
seemed as if eveiy guest at the hotel took part in the jolli¬ 
fication. The music was excellent. So excellent, in fact, that 
those who came to scoff remained to dance. Even President 
Townley finally broke away from a bunch of men who had 
buttonholed him to find out from the chief engineer just 
what the big machine needed to keep it hitting on all 24 
cylinders, and joined the happy throng of dancers, thereby 
gladdening the hearts of several of 1 the young ladies. Yes, 
it was some pleasant event, and as many a representative 
wrote to his home folks, “a good time was had by all.” 

However, I didn’t see Billican that night. Nor at break¬ 
fast. At dinner time though, when the rest of us ordered 
steaks and sich, he was there, but his dinner check called for 
toast and Java. In answer to questions he admitted that he 
had worked all through the night. At six o’clock he had 
cartoons all ready for the mail. Then he hit the alfalfa for 
a few hours. 

When I got home I found the North Dakota Leader con¬ 
taining the cartoons he was talking about and I looked them 
over with a new interest, since meeting the man in whose 
brain box the ideas originated. 

Oh, say, last week I said that I would give you some of 
the impressions I got of the legislature and other things at 
the capital. I would be glad to tell you all about what I saw r 
and heard, but I couldn’t do it with a smile. ‘Billican’. He is 
doing the legislature in pen and ink. Let him tell you all 
about it in cartoons. Then you can take it with a smile— 
as you should everything when things are “as they ought 
to be.” 

The Newsboy. 


P. S. His name is William Canan. 


(Outside of that we're all right.) 


7 


SQUEAK!-SCRAPE!-OH-HUM 


{Business oj making a bow—Shuffling of the 
right foot and clearing the throat. 

AN APOLOGY 

An advertisement which appealed in “Cartoons Maga¬ 
zine” some time ago was responsible for a number of letters 
from ambitious cartoonists who were trying to ge started 
in face of numerous obstacles which I had evidently or seem¬ 
ingly overcome. At first I was content to answer the letters 
as I received them, giving the result of my experience and 
a little encouragement to each as the spirit moved me, and 
was surprised to learn the appreciation and great desire each 
had for a more detailed account of the stunts I emp’oyed in 
bridging the gap between the small town and the fie’d of 
national interest. Naturally a book of this kind would be 
expected to come from one of the famous “32” whose names 
are trickling from every tongue, lather than from an un¬ 
known and still struggling knight of the crow quill—but on 
second thot isn’t it reasonable to suppose that the subject 
could be better handled by one who has not forgotten the 
little details that tend to discourage the beginner? 

Rather than depiive your library of a “super-valuable” 
work, I will assume that you agree with me, and continue. 

My experience has led me to believe that there is a 
stretch of the cartoonist’s path which is unpaved, devoid of 
sign-posts—a wilderness where many are lost—chance being 
their only means of rescue. 

Determination and necessity have, of course, helped some 
thru to the sunny side—I feel sure they were the team that 
won the race for me. But many a clever, young ink-slinger 
lacks both and wanders off on a trail which is more easily 
traveled, but which ends abiuptly—-a solid wall of resistance 
—all their bridges burned behind them—haunted forever 
by a voice from within—“you missed your calling.” 


8 




A Reproduction of a Talcum Cut or Chalk Plate 

Original Size 


...cri. You are 1t6 do wa» 

.ed on the floors' of congress, I would be sure to know no, 


BONE DRY! 



“BilJican” T 

. A LITTLE TOM AND JERRY FOR LESS THAN A PENNY! 


9 














With the beginning of the greatest age in the history 
of the world, the demand for cartoonists will be increased 
if for no other reason than the lack of war news, and 
would be happy to see a cartoonist working on every daily 
paper in the United States, be it ever so small—in spite ol 
the syndicates, which can never get that home flavor in their 

service. .. 

Therefore my aim is to blaze a direct trail thru this 

seeming impenetrable forest of obstacles and pave the way 
to success for many—so many that a traffic cop will e nee 
ed to keep them marching single file—and if but one lone 
pilgrim reaches the “shine”, I shall feel paid in full tor my 
work in preparing, illustrating and publishing this little 
book, whose title 0-2-B “The Missing Link.’^ ILLICAN <> 


J. M BAER 

1ST D>6T Noutm Dakota 


Sinus? of Slepnwntatm bb U. j$>. 

Washington, 5. QL Apr. 17, 1918 

K 

Billiean, Cartoonist, 

North Dakota Leader, 

Fargo, N• D. 

Dear Friend: 

I have noticed a great improvement in your 
cartoons in some of the recent issues of the North 
Dakota Leader and I am delighted to see the splendid 
work you are doing for our great cause. It seems to 
me that you are taking more pains in developing your 
figures and the attitudinal and facial expressions are 
excellent. 


I do not have much time to write my fellow 
cartoonists but when I note such a marked improvement 
I cannot hesitate in complimenting one on such Bplendid 
work. 


Wishing you continued success and hoping to 
see you soon, I am 


Sincerely yours. 


JMB/O 








MISERY LOVES COMPANY 


A LITTLE PERSONAL HISTORY 

Dire necessity does not a ways appear to be responsible 
for the aveiage cartoonist’s success. Oftentimes I have heard 
or read that “they just couldn’t help it”—not could I. I loved 
the work and enjoy it as much as the other fellow, but must 
admit that the everlasting yearning for the little conveniences 
that make life worth living, of which I was sore'y in need, 
acted as an effective spur and may have kept me galloping 
along the way while others would have been satisfied to trot 
or walk—or stand still. 

After passing 25 years of my life under the impression 
that I should some day rise to the heights of gang boss over 
a crew of machinists, fate stepped in and I stepped out. A 
number of things happened to me and after the battle was 
over I couldn’t even sit up to take notice and found that I'd 
be lucky if I ever did anything more athletic than roll my 
eyeballs. By degrees I recovered until I could sit up, use my 
, hands and grin. 


ll 




For some time I was satisfied but the desire for money 
to provide the little means of pleasure and pastime, plus pride 
and an independent spirit, caused me to wonder what was to 
become of me in the future. My folks were occupied furnish¬ 
ing the necessaries of life, with no surplus to finance my differ¬ 
ent plans of becoming an author, lawyer, musician, composer, 
advertising specialist and in fact everything that didn’t re¬ 
quire much walking—or work. 

I studied advertising sections of all magazines but found 
no offers of promise until I became interested in cartoons. I 
learned that $20 was ad I needed to become a trained car¬ 
toonist, capable of earning any amount from $30 a week to 
fifteen—aye, thousands of dollars per annum. I had no 
money and knew instinctively that my folks were unable to 
furnish the amount required. 

About the time I was ready to give up hope an editorial 
by Dr. Frank Crane gave me a new start. He seemed to 
speak to me and encourage me and I felt that a man who 
could write such an article would surely help me. I wrote 
him and he not only sent me sufficient money to enroll with 
the school that “has the reputation”, but enabled me to have 
a tricycle built which took me out into the sunshine after 
two years of “indoor sports”. 

About this time I learned that if one was determined to 
help himself everyone was willing to assist him. I worked 
incessantly on, the lessons sent me and a few months later 
was competent to draw the figure of a man without someone 
asking “What is it?” 


/ d rather have a big job in a small 
town than a small job in a big town. 


ALL GREAT MEN HAIL FROM “SQUEEDUNK” 


I was living in a small town whose population was 15,000 
when everybody was home. One daily paper and two weekly 
“rags” connected the natives with the outside wor d. I, of 
course, had no intention of wasting my time and ta ent on so 
small and illiterate group of hayseeds—I was ripe for a metro¬ 
politan field—and the question to decide was whether I 
should like New York or Chicago. I decided on New York— 
later I condescended to consider Chicago. 

My star was doing the dip and dragging my little wagon 
along at a rapid rate—Haley’s comet had nothing on us for 
speed. My only consolation was that I kept even—I received 
as many drawings as I sent away. The composite of the re¬ 
plies received from ait editors all over the country read, 
“Get started on your home paper—you must creep first—get 
a reputation outside of the family circle.” 

I had displayed a few of my brain children about town 
and was sui prised (now that I think of it) that the editor 
of the Daily Dispute had not courted me. Perhaps he was a 
little backward, due to the difference of our respective po¬ 
sitions in my scale of what was necessary to the building of 
the “Fourth Estate”. 


13 




However, I would deign to call on him. “My boy, your 
work has a great deal of merit I’m sure. You have a promis¬ 
ing career before you. Why don’t you send some of your 
stuff to the city papers?” Good night! Foolish question. 

Well, I explained that the mailman on our route had be¬ 
come hump-backed carrying my drawings back home, 
and the general opinion of all the editors in the world was 
that I ought to work for HIM. Then came the blow that 
cleared my attic of all the cobwebs—the paper had no engrav¬ 
ing plant, and the price of etching was prohibitive—my salary 
not included. 

The paper I had to start on could not employ me because 
it had not means of reproducing my work—the papers that 
had the necessary paraphernalia did not want me! Betwixt 
the devil and the deep blue sea! 


THERE ARE THREE 
WAYS TO ‘GET BY' 


BILLICAN 



14 



SHOW THIS CUT TO THE EDITOR 
OF YOUR HOME PAPER AND LET 
HIM READ YOUR BOOK. 


LOO t>OR ! 



That s One Way 


15 





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PROVES THAT BILLICAN 

SO CAN YOU 

17 



Give the cut on the opposite 
page the double-0 


Isn’t It a Dandy? 


It took about thirty minutes 
and it coft the boss about 
two cents. 


18 
















Observe the Clear, Sharp Lines and Detail 


(Two-thirds Original Size) 



— YOU CAN DO IT — 


19 





















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20 


OFFICE OF THE GOVERNOR 



T he town 
periscope 

BY 

U. Q. D. 


BILLICAN’S gone home. 

AND LEFT ME AND . 

THE REST OF the gang. 
AND THE legislature. 

ALL ALONE. - 

AND NOBODY’S left to. 
DRAW CARTOONS anymore. 
TO RAZOO the old' gang or. 
PLEASE THE public. 

OR TO DRAW pitchers. 

OF ALL good. 

LEAGUERS for the. 

NORTH DAKOTA Leader. 
AND WE’RE ALL lonesome. 
AND WISHIN” Billy was. 
BACK AGAIN TO DRAW for 
VS AND eat with us. 


OF BILLY AND 1 ain’t too. 
MODEST TO SAY it was. 

ME. YESSIR, I DID it with. 

MY LITTLE pencil. 

, and JUST BEFORE Billy. 

I “WENT HE gave me some. 

LESSONS IN cartooning. 

I AN' ALL THAT and Knap. 

! AND SAM AND WALTER and. 

"THE REST ALL wanted Billy 
1 TO DRAW A cartoon of. 
j HIMSELF LEAVING and I. 

’ VOLUNTEERED to make it. 
i INTO A CUT AND he was. 

• AFRAID IF HE made something*, 
r WITH A LOT OF lines in it. 
i THAT I WOULD gum the whole. 

! MESS SO he drew a cartoon of. 

- HIMSELF, CART, HAT, TIE, goat. 
I AND ALL THAT was so simple, 
i YOU WOULD HAVE had to label. 

! IT BECAUSE HONEST IT was. 
'ROTTEN, SO JUST to show. 

! BILLY DM AN apt pupil. 

;.I TOOK IT into my hands, 
j TO DRAW MY own and that’s, 
i WHAT YOU saw. 

■AND JUST to prove I wasn’t. 

! KIDOIN’ OR copying here’s a. 
j PICTURE OF his goat. 


AND KEEP US ALL feelin’. 
4’HEERY LIKE he always. 
JS himself. 

AND NOW I guess. 

YOU’RE ALL wonderin’ who. 
I>REW THIS alleged cartoon. 




(The above is self explana¬ 
tory and proves how 
easy and simple the 
method is.) 


21 


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C| Ask any cartoonist you 
know-what the engravers 
dead line is—he’ll tell you 
usually four hours before 
press time tj With this 
method you can work up to 
one hour before press time! 
Show this to the editor. 



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22 

















A simple picture which told a big story 
with a punch. 



(Two-thirds original size) 


23 
























To Whom it May Concern 



(N. D. Leader) 


One of my latest efforts in pen and ink 

(N. D. LEADER CIRCULATION 50,000) 


24 















Go Sitsky On a Taxsky 


(Fargo Courier-News) 



? 


You will notice that my pen drawings contain 
very little superflous detail—Thanks to Chalk 

Plates. 

COURIER-NEWS CIRCULATION 15,000 


25 

















THURSDAY, AUGUST 9,1917 


BILLICAN BACK 

TO DESK AGAIN 


Wilfred Can&n, Local Cartoonist, 
Lauds Position on Courier- 
Herald of Targe, N. D. 


HIS STYLE LIKE MeCUTCHEON 


Has a Dry, Happy Humor and Showed 
His Mettle in Cartoons in 
Local Papers 

Wilfred Canan, well known by his 
nome de plume of '‘Billican,” a local 
cartoojiis of considerable ability who 
for a time had the front page of the 
Daily Journal Press of Brainerd, has 
accepted a position with the Courier- 
Herald o t Fargo and leaves for that 
city tonight.. 

Canan has originality and.is an ex¬ 
pert In line drawing, following the 
style of McCutcbcon. He shows a 
dry humor in his treatment of things 
as befits a man who comes from In¬ 
dian territory country at Brainerd. 
Canan gained his art education by 
hard work and his friends are sure 
he will m^Vi good \w^kis pencil 


res< 
Was! 
their 
of m 
Wfc 


lake 


N< 


Aloys" 
ar Poii 

when 
ten] 


EIGHTEEN MONTHS 
LATER—IT’S ANOTHER 
STORY. I OWE IT TO 
STARTING ON A SMALL 
PAPER AND CHALK 
PLATES. 


AUGUST TENTH 

>I KL 

I ARRIVED IN NORTH 
DAKOTA—A TOTAL 
STRANGER. 


iddock, 
v^'Caddell, 
Aipple and 


PRESS 





BILLICAN AM) 111$ PE> TO 

-DO” THE LEGISLATURE 


hMartin 
Con- 
iyrne, 


rom, 

Kell. 


Among the arrivals from Fargo to 
spend the next tew weeks in Bismarck 
i& “Billican,” cartoonist and sketch 
artist for the North Dakota Leader. 
National Nonpartisan Leader and the 
Fargo Courier News. 

“Billican** is probably known to 
more people In North Dakota than any 
man who has ever lived in the stale, 
and this being the first opportunity 
most of his admirers have had of 
meeting hfm, he has been the real cen¬ 
ter of attraction for the past lew 
days. 

“BHlican**—whose real name used to 
be William Canan—suffered an unfor¬ 
tunate illness from rheumatism a few 
years ago. which left him almost help¬ 
lessly crippled. As soon as he was 
able to be moved at all he took up 
a course in pen drawing and cartoon¬ 
ing. and how well he has succeeded 
in making a place for himself among 
th'* foremost liberal cartoonists of the 
nation. North Dakota people are well 
prepared to judge. 

He will do sketch work for the 
Leader, Courier-News and Grand 
Forks American during the present 
session, and has invented a scheme of 
chalk plate sketching for the Capital 
Daily Press, which the readers will 
have h chance to see within a few 
days. 

Aside from being a cartoonist of 
ability, “Billicau" is a real Nonparti¬ 
san in every breath he draws, and 
there are no more enthusiastic boost¬ 
er^ for the program of real democ¬ 
racy in North Dakota than this tal¬ 
ented artist who has told in vivid 
word pictures the story of the down¬ 
fall of the “Big Business’* interests In 
the Flickertail state. 


coni 


el< 

plei 


FARGO MAYOR WATCHES THE 
WHEELS TURN AT THE CAPITOL 


Gun- 


Mayor Alex Stem of Fargo spent 
- «o Bismarck attending to 
-'d vttebin* 


ii" 


= i 




























WHICH PROVES THAT BILLICAN 

By PHILO, Courier-News, Fargo, N. D. 

Billican, god of fun, for things as they ought to be, and 
a contraction of the name Bill Canan, is the pen name which 
identifies the cartoons of Wilfred Canan, staff cartoonist of 
the Fargo Daily Courier-News, whose work also appears in 
all the Nonpartisan dailies and weeklies in about ten states 
and reaching approximately 300,000 readers. 

Billican’s only known enemy is old man Rheumatism, 
against whom he has fought for years with the result Billi¬ 
can locomotors about the city in a one-man power wheel 
chair, but he is still in the ring. Billican is endowed with an 
indomitable spirit that will never take the count until the 
grim reaper catches him off guard and gets in the final wal¬ 
lop. He is a sunny souled fellow, or rather, we might better 
say that Billican’s soul is flooded with moonlight, as he is 
asleep most of the time while the sun is on duty and does his 
best work in the wee, sma’ hours, after the gathering of 
friends who invade his studio nightly until midnight, have 
gone with Morpheus to the Ostermoor. 

With a natural talent for drawing, a fine training and a 
wealth of experience, Billican is a cartoonist who is prolific 
of clever and original ideas. He has a serious purpose sup¬ 
ported on a fund of humor, and while he has not risen to 
fame over-night, he has utilized the nights to a great extent 
in his climb up the ladder of success. The first rung in the 
ladder was a country monthly for which Billican did home¬ 
made zinc etchings, solicited ads, wrote copy and even essay¬ 
ed editorials. This was followed by a rung of chalk plate 
work for a small town “weak’y”, which gave way under the 
strain of his efforts, but not until he had grasped the next 
rung. He finally landed on a daily that was well established 
and which survived. 

Billican has a great capacity for work and during the first few 
months of his incumbency on the Fargo daily and other nonpartisan 
papers he ground out cartoons at the rate of from 30 to 35 a week 
ranging from one to three columns. He had the ideas but the time 
was limited and the quantity of work so great that his interpretation 
of an idea usually consisted of dipping the p 2 n in the ink and shaking- 

27 


it threateningly at the Bristol. The result was that the obtuse editors, 
failing to grasp the idea which he was supposed to be illustrating, tied 
a can on Billican and gave him two weeks notice in which to seek 
new pastures. However, Billican was never really amputated from the 
pay roll for during the two weeks when he was supposed to be tramp¬ 
ing the streets in search of employment he shut himself up in his 
studio and drew one cartoon which resulted in his being retained on 
the paper at an, increase in salary and a written acknowledgement that 
his work has improved 200 per cent, which we claim was some rapid 
improvement. 



Yours for Things as They O 2 B 

28 








A POUND OF CHALK 
MAKES PEOPLE TALK 


SO. 

When I think of the number of schools in the United 
States training cartoonists and the very few cartoonists who 
are really active, I am convinced that 90 per cent of the stu¬ 
dents turned out find themselves in this position—all dressed 
up and no p’ace to go, so to speak. 

Therefore, I shall consider it more than worth 4'hile if 
I can be the means of assisting a small portion of my fellows 
to get started at a most interesting profession. 

I am sure that I would have been very glad and willing 
to have paid well for the information compiled in Part Two 
of this little book for it has cost me many hours of hard un¬ 
appreciated labor, many times the price in material used ex¬ 
perimenting and lastly a considerable sum to publish what I 
considered a post graduate course for ambitious students re¬ 
gardless of what school trained them. 

There isn’t a progressive newspaper man whose circula¬ 
tion is over one thousand who will not be interested in you 
and my little inexpensive method of producing the local 
affairs of the day in pictorial form. Few towns are withoul 
a daily paper or two—one or the other needs you—neither 
can afford to let the other get you. 

If there should be an exception you then have the pic¬ 
ture show house to try out and incidently prove your value 
to the skeptical editor, if necessary. 

Part Two is written in the same simple manner as Part 
One, introducing and explaining a number of stunts, any one 
of which is worth the sum asked. Most important are my 
methods of making French chalk or Talcum plates, similar 
to the samples contained in this book, a simp’e and some¬ 
what improved method with which at little cost you can pro¬ 
duce a cartoon each day in your home paper—a process which 
can be handled by the most inexperienced as is shown in the 
“Town Periscopists” effort. He, one U. B. D., watched the 

29 



operation a few times and was successful to the extent of 
his ability to draw. 

The method is different from all others as steel engrav¬ 
ing tools which give that unpleasant mechanical appearance 
to some of the chalk artists’ work are not really necessary. 
A hard lead pencil was all I ever needed, and my finished re¬ 
sults generally have the appearance of crayon pencil drawing. 

A simple formula for preparing lantern slides at little 
cost and instructions with a few other little tricks are the 
contents of Part Two. 

The “How” to the little success I have had so far is 
your’s for FIVE DOLLARS’ worth of Uncle Sam’s blue or 
green paper. If you are expecting something bound in mo¬ 
rocco with deckled edges do not order as you will be disap¬ 
pointed, but if ‘the word to the wise’ which is sufficient, in 
a simple inexpensive form is worth FIVE DOLLARS to you 
ORDER NOW. 

If, after you have given the method a trial you feel that 
it is worth more, you may send me the difference provided that 
it does not exceed one hundred dollars, as I do not need the 
money and value my incentive to keep on climbing the ladder 
before you. I am not afraid to tell you that my salary 
ranges from sixty to one hundred dollars a week now whereas 
two and one half years ago I was rated at six dollars per— 
this in itse’f ought to make you itch. Further, my readers 
today number four hundred thousand directly against fifteen 
hundied, two years and a half ago. 

THE KEY TO THE DOOR IS NOT MADE OF GOLD, 
JUST ORDINARY ‘METTLE’. TELL THE POSTMASTER 
TO SPELL IT 

B-I-L-L-I-C-A-N 

ADDRESS IT TO 123 THE DONALDSON, FARGO, N. D, 
And upon receipt of same. Part Two will be mailed to you. 


30 


*+*44+4444*4+444**444444+44+444444***44*444**444 

I . ! 

1 ® 


If you have no draw¬ 
ing ability or are under 
sixteen years of age 
Part Two will not be 
of any interest to you. 
It contains no draw¬ 
ing lessons and has no 
magic power to trans- 
| form child wonders 

! into famous cartoons 


% 

t 

* 

i 

I 

1 

% 


I I 

t+++++++444++44444444444+ 4 4444*4 444'r*++*+**+**** 


31 

















THE END 

__ OF THE - 

BEGINNING 


HE WHO HESITATES IS LOST 

DO IT NO W 


32 





. V>' • .;** \V-‘ -V: ' ;• • ' '* , • V : ~ • • -T • Z]. ' • V .. \ \ 

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